Showing posts with label MBA Semester III. Show all posts
Showing posts with label MBA Semester III. Show all posts

MK0016 - Advertising Management And Sales Promotion

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MBA Semester 3 Fall 2011 (August 2011)
MK0016 - Advertising Management and Sales Promotion (4 credits)
(Book ID: B1240) / ASSIGNMENT- Set 1 / Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

MK0013 – Market Research-Fall Drive-Assignment-2011

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MBA Semester 3 Fall 2011 (August 2011)
MK0013 – Market Research (4 credits)
(Book ID: B1240) / ASSIGNMENT- Set 1 / Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

1. List the problems associated with marketing research.
2. Explain the role of Marketing research in “decision-making” process
3. Describe consumer research process in detail.
4. What is the importance of customer research?
5. Describe data-driven MDSS in detail.
6. List the functions of marketing information system.



Solved answer is ready for below assignment:

MBA Semester 3 Fall 2011 (August 2011)
MK0013 – Market Research (4 credits)
(Book ID: B1240) / ASSIGNMENT- Set 2 / Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

1. Describe the relation between research design and marketing decision process.
2. What are the factors affecting cost of a warehouse? What are the various types of warehouses and their uses.
3. Explain research process Differentiate between Causal and Experimental design.
4. List the benefits and limitations of focus group interviews.
5. Explain latest techniques of qualitative research.
6. Explain multidimensional scaling.

MK0012 – Retail Marketing-Fall Drive-Assignment-2011

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Solved answer is ready for below assignment:

MBA Semester 3 Fall 2011 (August 2011)
MK0012 – Retail Marketing (4 credits)
(Book ID: B1240) / ASSIGNMENT- Set 1 / Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

1. List the different stages involved in retail environment analysis.
2. Briefly explain GAP model of service quality
3. Discuss are the various types of retail store locations. What are their pros and cons?
4. List the factors influence retail store image. Discuss the elements of an interior store design
5. Write short note on visual merchandising.
6 Briefly discuss the strategic retail planning process in.


Solved answer is ready for below assignment:

MBA Semester 3 Fall 2011 (August 2011)
MK0012 – Retail Marketing (4 credits)
(Book ID: B1240) / ASSIGNMENT- Set 2 / Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

1. What is positioning? Discuss various positioning approaches.
2. Write a short note on- psychographic segmentation.
3. Briefly describe the criteria for effective segmentation.
4. How and when can demographic and benefit segmentation be used to maximum efficiency?
5. Briefly discuss the channel strategies adopted by the retailers.
6. Differentiate between relationship marketing and transactional marketing.
7. Discuss the components of CRM.

MK0011– Consumer Behaviour-Fall Drive-Assignment-2011

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Solved answer is ready for below assignment:

MBA Semester 3 Fall 2011 (August 2011)
MK0011 – Consumer Behaviour (4 credits)
(Book ID: B1240) / ASSIGNMENT- Set 1 / Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

1. Why is it important to consider the behaviour of consumers while deciding on the marketing mix of the company? Elaborate with suitable examples.
2. List the different roles that a consumer plays while making a purchase decision.
3. Distinguish between differentiated, undifferentiated and concentrated marketing. Explain the concept with the help of suitable examples.
4. Explain the different Positioning approaches used by the companies Give examples.
5. Briefly explain the four personality types as identified by Carl Jung.
6 Explain the concept of ideal and actual self. Give suitable examples.


Solved answer is ready for below assignment:

MBA Semester 3 Fall 2011 (August 2011)
MK0011 – Consumer Behaviour (4 credits)
(Book ID: B1240) / ASSIGNMENT- Set 1 / Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

1. List the important factors that influence consumer perceptions.
2. List the differences between absolute threshold and differential threshold? Discuss the implications of Weber’s Law.
3. Recommend any three marketing situations where the principle of grouping can be used with advantage.
4. What are attitudes? Discuss three component models of attitudes.
5. Discuss the application of multi-attribute model in changing consumer attitudes.
6. Discuss the different types of innovations with examples. Explain the role of communication and culture in diffusion of innovation.

MK0010-Fall Drive-Assignment-2011-Fall 2011 (August 2011)

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MBA Semester 3 Fall 2011 (August 2011)
MK0010 – Sales Distribution And Supply Chain Management (4 credits)
(Book ID: B1240) / ASSIGNMENT- Set 1 / Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

1. List the roles and responsibilities of a sales manager.
2. Compare and contrast the various types of sales organization structures.
3. Critically analyse the role of employment agencies and internal transferring.
4. What are the motivational factors used to motivate sales team?
5. Describe the term “physical distribution management”? Discuss various components of physical distribution management.
6. Describe the role of distribution channel. List the factors in the selection of distribution channel.



Solved answer is ready for below assignment:

MBA Semester 3 Fall 2011 (August 2011)
MK0010 – Sales Distribution And Supply Chain Management (4 credits)
(Book ID: B1240) / ASSIGNMENT- Set 2 / Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

1. Describe the various types of retailers and briefly explain the concept of wholesaling
2. What are the factors affecting cost of a warehouse? What are the various types of warehouses and their uses
3. What are the various modes of transportation available in India? List the advantages and disadvantages.
4. What are logistical operations? List the major components of logistical operations?
5. Write a note on brand equity.
6. What is brand sponsorship? Explain how organizations maintain their sponsorship positions.

Q. 2 Explain the role of marketing research in “decision –making” process.

Posted by : Unknown | Thursday, November 24, 2011 | Published in


The task of marketing research (MR) is to provide management with relevant, accurate, reliable, valid, and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information. Sound decisions are not based on gut feeling, intuition, or even pure judgment.

Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control. These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion, and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition, and social and cultural changes. Another factor in this mix is the complexity of consumers. Marketing research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. Ongoing marketing research programs provide information on controllable and non-controllable factors and consumers; this information enhances the effectiveness of decisions made by marketing managers.

Traditionally, marketing researchers were responsible for providing the relevant information and marketing decisions were made by the managers. However, the roles are changing and marketing researchers are becoming more involved in decision making, whereas marketing managers are becoming more involved with research. The role of marketing research in managerial decision making is explained further using the framework of the "DECIDE" model:

The DECIDE model conceptualizes managerial decision making as a series of six steps. The decision process begins by precisely defining the problem or opportunity, along with the objectives and constraints. Next, the possible decision factors that make up the alternative courses of action (controllable factors) and uncertainties (uncontrollable factors) are enumerated. Then, relevant information on the alternatives and possible outcomes is collected. The next step is to identify and select the best alternative based on chosen criteria or measures of success. Then a detailed plan to develop and implement the alternative selected is developed and put into effect. Last, the outcome of the decision and the decision process itself are evaluated.

What is the Role of Research? Managers and CEOs often want to base their brand decision on measurable market research. So, how much market research should you do? Research can never give you all the answers, but it can be effectively used to understand how target audiences might receive a new idea, or to find a new market opportunity.

Responsibilities as sales personales

Posted by : Unknown | Tuesday, October 4, 2011 | Published in

Answer:
The job of sales personnel involves a number of responsibilities. It is the income producing division of a business. The salesperson is responsible for:
• Providing profit contribution
• Creating a proper image for the company and it's products/services
• Achieving the sales targets of the organization
• Satisfying the customers and participating in marketing activities
• He/she is responsible to the customer and society for continuing growth of the organization. He has multifarious activities, including setting goals and achieving them, building sales organizations and managing them.

For example, in Eureka Forbes Pvt. Ltd. they called their sales force as sales champs (champions) as they are responsible for the direct marketing of company’s products and revenue generation.

Qualities of good sales personnel
Sales people are the backbone of the organization because they have to face customer and interact with them. Some people say, salesmen are born salesmen, while others believe that training can help in making good salesmen. Irrespective of these opinions, good salesman has certain qualities and abilities as a result he is able to perform better than others. In this section, we will discuss qualities of a good sales person.
Philip Kotler has identified two basic qualities of a good sales person namely, empathy and persuasion. Some of the qualities of a good sales person are as follows:

Ability to estimate customer's needs and desires: He is alert and quickly determines what the customer wants and the best way to sell.
Ambition: He likes to do a good job and is interested in getting ahead with company’s goals and sales objectives.

Appearance: Appearance means a lot today and the successful salesman is neat and organised. He presents himself well in person. Also, he keeps his desk books and manuals neat and ready for use.

Business sense: He is quick to learn the strengths and weaknesses of the company and makes an effort to improvise on the company’s strengths.

Courtesy: He reveals a sincere desire to help customers and treats them as guests even when he visits their places of business.

Creativeness: Imagination, vision and the ability to create ideas make your man dynamic.

Enthusiasm: A salesman must radiate enthusiasm during and after the sales call.

Figure sense: He should have the mathematical ability to figure and fill up order form correctly and to make the necessary reports.

Flexibility: A good salesman is able to adapt himself to a variety of customers. Each contact may require a adapting the sales talk, speech habits and even appearance.

Friendliness: A salesman should be able to make people like him and he must like to meet people.

Health: Good health generates energy and energy is needed to sell. Poor health prevents many salesmen from fulfilling their potentials.

Integrity: A salesman must be trusted to do his job well. He cannot help but he successful when his customers trust him.

Interest in his job: He likes selling and working for the company.

Knowledge: In some business, sales person must also have a through knowledge of the highly specialized products or services his employer offers. In some cases, this knowledge can be gained only by years of experience.

Loyalty: He must be able to impress upon his customers the idea that his company is the best in the business.

Mental abilities: He has the intelligence to understand your products and those of your competitors. He must know how to use words, to understand and direct people and to remember names and faces. He should also be able to understand prospective customers and know how to act under varying conditions.

Motivation: He must have more than just an interest in selling. They live in the present and not in the future. They do want power over others and prefer not to work under close supervision.

The sales manager is the most important person in a sales organization so, all activities are based on his functions and responsibilities. Following are some of the principal duties of a sales manager:
• Organising sales research, product research and such other research activities.
• Getting the best output from the sales force under him.
• Setting and controlling the targets, territories, sales experiences, distribution expenses, etc.
• Advising the company on various media, sales promotion schemes, etc.
• Monitoring the company's sales policies.

1 Sales manager as sales coordinator
The sales manager performs the function of a coordinator and ensures that the other departments in the company are well informed of sales activities so that they can produce what is required, when it is required and whether the same can be produced with the existing facilities or it requires changes and so on.
The sales manager also carries out coordinating work with the distribution network.

2 Sales manager as controller
Sales manager should act as per the objectives set by the organization and exercise control over his staff so that they may look for advice and may give their best efforts to bring results. He should analyze present condition of the firm, make plans for future and find ways to achieve those plans.

3 Generating profits
Sales department is responsible for the sales of the products at the best available prices in the given circumstances. Salesperson produce volume sales as per targets, and he sell the product at a price which may generate profit for the company. After all it is positive financial results that add position and power to the sales manager and bring credit to the sales department.

4 Sales manager skills
A sales manager should possess following skills:

Active listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Mathematics: Using mathematics to solve problems.

Time management: Managing one's own time and the time of others.

Service orientation: Actively looking for ways to help people.

Persuasion: Persuading others to change their minds or behavior.

Social perceptiveness: Being aware of others' reactions and understanding why they react as they do.

Reading comprehension : Understanding written sentences and paragraphs in work related documents.

Monitoring: Monitoring/Assessing performance of self, other individuals, or organizations to make improvements or take corrective action.

Negotiation: Bringing others together and trying to reconcile differences.

5 Differences and similarities between a salesperson and a marketer
Points that differentiate marketers from sales persons:
1. The marketers perform market research and explore the target markets.
2. They run focus groups and launch various market surveys.
3. They analyze data constantly and develop pricing strategies which is based on a number of business variables.
4. They brand the products and services.
5. They develop and analyze marketing campaigns.
6. They refine and adjust marketing strategies based on data and feedback.

Points that differentiate salespersons from marketers:
1. Sales personnel are responsible for selling religiously. They need to spend most of their time selling.
2. They interact with customers and prospective customers.
3. They live to present and always look for opportunities to show off their product or service.
4. They are driven by achievement, targets and goals (quotas, sales competitions, financials, etc.)
5. They have a successful track record of selling.
6. They have confidence, know their products inside and out, have a passion for sales, and can overcome obstacles.
Although they have many differences, there are a few similarities too. They are listed below.
1. Both marketers and sales personnel work towards common ultimate goal of revenue generation.
2. They both need to be passionate and aware of the current market trends.
3. Sometimes, they both report to a common manager, may be the department head or the marketing manager.
4. Though marketers do not interact with customers very often but still they do need to know about their needs and preferences, like the sales personnel.
5. Sometimes, sales personnel also carry out the work of the marketers and vice versa.

MB0038 - Management Process and Organization Behavior - Jan 2011

Posted by : Unknown | Monday, October 3, 2011 | Published in

Q.1 Write a note on the managerial roles and skills. [10] [10]

Q.2 Explain the social learning theory in detail. [10] [10]

Q.3 Explain the Big 5 model of personality. [10]

Q.4 What are the different factors influencing perception? [10] [10]

Q.5 Write a note on contemporary work cohort. [10]

Q.6 What are the special issues in motivation? Discuss Jan 2011


Master of Business Administration-MBA Semester 1
MB0038 - Management Process and Organization Behavior - Jan 2011

Q.1 Explain the theories of emotion. [10]

Q.2 . Discuss the techniques of decision making in groups. [10]

Q.3 Elaborate the different stages in process of conflict. [10]

Q.4 Write a note on GAS ( General Adaptation Syndrome). [10]

Q.5Discuss the power and influence tactics .[10]

Q.6 Explain the characteristics of organization Development. [10]



MB0039 – Business Communication - February 2011

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Q.1 Explain the different types of communication with relevant examples. (10 marks)

Q.2 What are the general principles of writing especially business writing? (10 marks)

Q.3 How would you prepare yourself for an oral business presentation? (10 marks)

Q.4 You are a team manager having 15 members in your team. Two of your key team members are on 3-weeks leave. You have to call for a monthly team meeting within a week. How effectively you would plan and carry out this meeting? (10 marks)

Q. 5 Distinguish between circulars and notices along with formats. (10 marks)

Q. 6 You are a sales manager for a particular brand of mixer and blender. Frame a sample bad news letter telling a customer about that her claim for the product replacement is rejected on the grounds that the product didn’t have any defect during the sale. (10 marks) February 2011

MB0039 – Business Communication - February 2011

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Q.1 As a part of top management team, how would you communicate to your shareholders about the company’s expansion plans? (10 marks)

Q.2 ABC Ltd. wants to communicate about its corporate image to all its stakeholders and also to the general public. As an advisor, how do you recommend them to do it? (10 marks)

Q.3 What is oral business communication? Explain its benefits to the organisation and to the individual employee. (10 marks)

Q.4. Give short notes on communication network in the organisation. (10 marks)

Q. 5 What are the different types of business letters? Explain with example. (10 marks)

Q. 6 Prepare your resume highlighting your personal achievements, job experience if any and educational background. Also prepare a cover letter to the organisation where you want to apply and the position to be applied for. (10 marks)

MB0040 – STATISTICS FOR MANAGEMENT- Feb Drive 2011

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1. (a) What is the difference between a qualitative and quantitative variable?

[5 Marks]

(b) A town has 15 neighbourhoods. If you interviewed everyone living in one particular neighbourhood, would you be interviewing a population or a sample from the town? Would this be a random sample? If you had a list of everyone living in the town, called a frame, and you randomly selected 100 people from all neighbourhoods, would this a random sample? [5 Marks]

2. a) Explain the steps involved in planning of a statistical survey? [5 Marks]

b) What are the merits & Demerits of Direct personal observation and Indirect Oral Interview? [5 Marks]

3. a) Draw Ogives from the following data and measure the median value. Verify it by actual calculations. [5 Marks]

Central size

5

15

25

35

45

Frequency

5

11

21

16

10

b) Complete the following distribution, if its Median is 2,600 and compute the value of Arithmetic Mean. [5 Marks]


Size

1000-1500

1500-2000

2000-2500

2500-3000

3000-4000

4000-5000

5000-6000

Total

Frequency

120

?

400

500

?

50

20

1500

4. a) What is the main difference between correlation analysis and regression analysis? [5 Marks]

b) In a multiple regression model with 12 independent variables, what are the degrees of freedom for error? Explain? [5 Marks]

5. a) Discuss what is meant by Quality control and quality improvement.
[5 Marks]

b) What are the limitations of a quality control charts? [5 Marks]

6. a) Suggest a more suitable average in each of the following cases:
[5 Marks]
(i) Average size of ready-made garments.
(ii) Average marks of a student.
b) State the nature of symmetry in the following cases: [5 Marks]
(i) When median is greater than mean, and
(ii) When Mean is greater than median

MB0040 – STATISTICS FOR MANAGEMENT- Feb Drive 2011

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1. What are the characteristics of a good measure of central tendency?

[5 Marks]
(b) What are the uses of averages? [5 Marks]

2. For each one of the following null hypothesis, determine if it is a left-tailed, a right-tailed, or a two-tailed test. [10 Marks}

a. μ ≥ 10
b. P ≤ 0.5
c. μ is at least 100.
d. μ ≤ -20
e. p is exactly 0.22

3. What is test statistic? Why do we have to know the distribution of a test statistic? [10 Marks]

4. Suppose you are sampling from a population with mean μ= 1,065 and standard deviation σ = 500. The sample size is n=100. What are the expected value and the variance of a sample mean ̅ ? [ 10 Marks]

5. The time it takes an international telephone operator to place an overseas phone call is normally distributed with mean 45 seconds and standard deviation 10 seconds. [10 Marks]

a) What is the probability that my call will go through in less than 1 minute?
b) What is the probability that I will get through in less than 40 seconds?

6. The following data are the number of tons shipped weekly across the pacific by a shipping company. [10 marks]
Feb Drive 2011

398, 412, 560, 476, 544, 690, 587, 600, 613, 457, 504, 477, 530, 641, 359, 566, 452, 633, 474, 499, 580, 606, 344, 455, 505, 396, 347, 441, 390, 632, 400, 582
Assume these data represent an entire population. Find the population mean and the population standard deviation.

MB0041 Financial and Management Accounting Spring 2011(Feb-July)

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Q.1 Assure you have just started a Mobile store. You sell mobile sets and currencies of Airtel, Vodaphone, Reliance and BSNL. Take five transactions and prepare a position statement after every transaction. Did you firm earn profit or incurred loss at the end? Make a small comment on your financial position at the end. [10 Marks]

Q.2a. List the accounting standards issued by ICAI. [5 Marks]

2b. Write short notes of IFRS. [5 Marks]

Q.3 Prepare a Three-column Cash Book of M/s Thuglak & Co. from
The following particulars: [10 Marks]

20X1 Jan

1. Cash in hand Rs. 50,000, Bank Overdraft Rs. 20,000

2. Paid into bank Rs. 10,000

3. Bought goods from Hari for Rs, 200 for each

4. Bought goods for Rs. 2,000 paid cheque for them, discount allowed 1%

5. Sold goods to Mohan for each Rs. 1.175

6. Received a cheque from Shyam to whom goods were sold for Rs. 800.Discount allowed 12.5%

7. Shyam’s cheque deposited into bank

8. Purchased an old typewriter for Rs. 200 , Spent Rs. 50 on its repairs

9. Bank notified that Shyam’s cheque has been returned dishonored and debited the account in respect of charges Rs. 10

10. Received a money order Rs. 25 from Hari

11. Shyam settled his account by means of a cheque for Rs. 820, Rs. 20 being for interest charged.

12. Withdrew from the bank Rs. 10,000

18. Discounted a B/E for Rs. 1,000 at 1% through bank

20. Honored our own acceptance by cheque Rs. 5,000

22. Withdrew fir personal use Rs. 1,000

24. Paid tread expenses Rs. 2,000

25. Withdrew from bank for private expenses Rs. 1,500

26. Purchased machinery from Rajiv for 5,000 and paid him by means of a bank draft purchased for Rs. 5,005

27. Issued cheque to Ram Saran for cash purchased of furniture Rs. 1,575

28. Received a cheque for commission Rs. 500 from R.& Co. and deposited into bank

29. Ramesh who owned us Rs. 500 became bankrupt and paid us 50 paise in the rupee

30. Received payment of a loan of Rs. 5,000 and deposited Rs. 3,000 out of into bank

31. Paid rent to landlord “Mohan” by cheque of Rs. 220

31. Interest allowed by bank Rs. 30

31. Half-yearly bank charges Rs. 50

Q.4 Choose an Indian Company of your choice that has adopted Balance Score Card and detail on it. [10 Marks]

Q.5 From the following data of Jagdish Company prepare (a) a statement of source and uses of working capital (funds) (b) a schedule of changes in working capital

Assets

2008

2007

Cash

1,26,000

1,14,000

Short-term investment

42,400

20,000

Debtors

60,000

50,000

Stock

38,000

28,000

Long term Investment

28,000

44,000

Machinery

2,00,000

1,40,000

Building

2,40,000

80,000

Land

14,000

14,000

Total

7,48,400

4,90,000

Liabilities and Equity

Accumulated depreciation

1,10,000

60,000

Creditors

40,000

30,000

Bills Payable

20,000

10,000

Secured loans

2,00,000

1,00,000

Share capital

2,20,000

1,60,000

Share premium

24,000

Nil

Reserves and surplus

1,34,400

1,30,000

Total

7,48,400

4,90,000

Income statement


Sales

2,40,000

Cost of goods sold

1,34,600

Gross Profit

1,05,200

Less Operating expenses:
Depreciation – machinery 20,000
Depreciation – building 32,000
Other expenses 40,000

92,000

Net profit from operation

13,200

Gain on sale on long-term investment

4,800

Total

18,000

Loss on sale of machinery

2,000

Net Profit

16,000

Adjustments:

1) Machinery worth Rs.70000 was purchased and worth Rs.10000 was sold during the year [Accumulated depreciation on machinery is Rs.18000 after adjusting depreciation on machinery sold]. Proceeds from the sale of machinery were Rs.6000
2) Dividends paid during the year Rs.11600 [ 10 Marks]

Q.6 What is a cash budget? How it is useful in managerial decision making? [10 Marks]

MB0041 - Financial and Management Accounting Spring 2011(Feb-July)

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Financial and Management Accounting Spring 2011(Feb-July)

Q.1 Selected financial information about Vijay merchant company is given below:

Q.1 Selected financial information about Vijay merchant company is given below:

2010

2009

Sales

69,000

43,000

Cost of Goods Sold

57,000

32,500

Debtors

7,200

3,000

Inventories

11,400

5,500

Cash

1,500

800

Other current assets

4,000

2,700

Current liabilities

16,000

11,000

Compute the current ratio, quick ratio, average debt collection period and inventory
turnover for 2009 and 2010. State whether there is a favorable or unfavorable change in liquidity from 2009 to 2010. At the beginning of 2009, the company had debtors of Rs..2500 and inventory of Rs.3000. [10 Marks]

Q.2 Explain different methods of costing. Your answer should be studded with examples (preferably firm name and product) for each method of costing.

[10 Marks]

Q.3 State the importance of differentiating between the fixed costs and variable costs in managerial decision. [10 Marks]

Q.4 Following are the extracts from the trial balance of a firm as at 31st March 2009


Name of the account

Dr

Cr

Sundry debtors

2,05,000

Bad debts

3,000

Additional Information
1) After preparing the trial balance, it is learnt that Mr.X a debtor has become insolvent and nothing could be recoverd from him and, therefore the entire amount of Rs.5,000 due from him was irrecoverable.

2) Create 10% provision for doubtful debt.
Required: Pass the necessary journal entries and show the sundry debtors Spring 2011(Feb-July)

account, bad debts account, provision for doubtful debts account, P&L a/c and Balance sheet as at 31st March 2009. [10 Marks]

Q.5 A change in credit policy has caused an increase in sales, an increase in discounts taken, a decrease in the amount of bad debts, and a decrease in investment in accounts receivable. Based upon this information, the company’s (select the best one and give reason)
1) Average collection period has decreased
2) Percentage discount offered has decreased
3) Accounts receivable turnover has decreased
4) Working Capital has increased.
[10 Marks]

Q.6 Identify the users of accounting information. [10 Marks]

MB0042 – Managerial Economics - Feb drive 2011

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Q.1 Price elasticity of demand depends on various factors. Explain each factor with the help of an example.

Q.2 A company is selling a particular brand of tea and wishes to introduce a new flavor. How will the company forecast demand for it ?

Q.3 The supply of a product depends on the price. What are the other factors that will affect the supply of a product.

Q.4 Show how producers equilibrium is achieved with isoquants and isocost curves.

Q.5 Discuss the full cost pricing and marginal cost pricing method. Explain how the two methods differ from each other.

Q.6 Discuss the price output determination using profit maximization under perfect competition in the short run. [Type text] [Type text] Feb drive 2011


Master of Business Administration - MBA Semester I
MB0042 – Managerial Economics - Feb drive 2011

Q.1 Income elasticity of demand has various applications. Explain each application with the help of an example.

Q.2 When is the opinion survey method used and what is the effectiveness of the method.

Q.3 Show how price is determined by the forces of demand and supply, by using forces of equilibrium.

Q.4 Distinguish between fixed cost and variable cost using an example.

Q.5 Discuss Marris Growth Maximization model and show how it is different from the Sales maximization model.

Q.6 Explain how fiscal policy is used to achieve economic stability.

Master of Business Administration-MBA Semester I
Subject Code – MB0043
Human Resource Management - Jan 2011


Q.1 Write down the difference between Personnel management and Human Resource management.[10 Marks]

Q.2 Write a note on scope of HR in India. [10 Marks]

Q.3 Explain the critical steps in Human Resource Planning system .[10 Marks]

Q.4 With reference to the compensation and salary system what are the systems that are helpful to raise the effectiveness of employees.[10 Marks]

Q.5 What is competency? How it can be linked to the HR system? [10 Marks]

Q.6 “Dynamic Learning” is an organization that wants to revise the HR policies. It has conducted a survey and the results of survey indicated that r=there is employee unrest, tardiness, absenteeism, more grievances. This all clearly indicates low morale. Suggest the measures that can be taken to improve employee morale. [10 Marks]

MB0038 – Management Process and Organization Behavior

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Q.1 Explain controlling and also discuss different types of control [10]

Basically, organizational coordination and control is taking a systematic approach to figuring out if you're doing what you wanted to be doing or not. It's the part of planning after you've decided what you wanted to be doing. Below are some of the major approaches to organizational control and coordination.

Many People Are Averse to Management "Control"

New, more "organic" forms or organizations (self-organizing organizations, self-managed teams, network organizations, etc.) allow organizations to be more responsive and adaptable in today's rapidly changing world. These forms also cultivate empowerment among employees, much more than the hierarchical, rigidly structured organizations of the past.
Many people assert that as the nature of organizations has changed, so must the nature of management control. Some people go so far as to claim that management shouldn't exercise any form of control whatsoever. They claim that management should exist to support employee's efforts to be fully productive members of organizations and communities -- therefore, any form of control is completely counterproductive to management and employees.
Some people even react strongly against the phrase "management control". The word itself can have a negative connotation, e.g., it can sound dominating, coercive and heavy-handed. It seems that writers of management literature now prefer use of the term "coordinating" rather than "controlling".

"Coordination" Must Exist or There's No Organization -- Only an "Experience"


Q.2 Veer Prabhakar is the Vice President of web bazaar, online portal for [10]
shopping of various products. He has team of 100 people at different
levels and departments. He is facing certain challenges.
Challenge 1
To maintain motivation levels of sales associated who are doing good sales
Challenge 2
How to deal with the supply chain associates who are not following up
properly for order delivery. (Currently, they are getting Cell Phone
allowance for consistence follow-up after office hours)
Challenge 3
To deal with the people who keep taking leaves without prior information.
Suggest suitable methods to shape employee behavior. [10]
Q.3 Write a detailed note on Myers-Briggs type indicator [10]
Q.4 Explain the factors influencing perception [10]
Q.5 Describe the leadership Grid with the help of the diagram [10]
Q.6 Given below are certain observations done by an OD consultant for an organization dealing with manufacturing of tyres. She makes the following observations about two key people in the organization.
1. Mr. Raovikram – He is a very friendly person and encourages his team members by giving them recommendations and appreciation. This helps HR to decide about giving a bonus or promotion to employees.
2. Mr. Ranjan kumar- He is an aggressive person. He frequently loses his temper. Ritu observes that he frequently punishes the non-performers and also gives them warnings regarding suspension etc.Now explain what base of power Mr. Raovikram and Mr. Ranjan Kumar belong to. Explain the type of power they use often. [10]
Master of Business Administration-MBA Semester 1
MB0038 – Management Process and Organization Behavior - 4 Credits
(Book ID: B1127)
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write a detailed note on management theories developed during classical Era. [10]
Q.2 . Write a short note on: [10]
(a) Contemporary work cohort (b) Alexithymia
Q.3 Mr. Khanna wants to improve his conflict management skills. He visits a consultant to help him. He gives the list of situations to the consultant.
The situations are:

1. When quick, decisive action is vital (e.g., emergencies).

2. On important issues where unpopular actions need implementing (e.g., cost cutting, enforcing unpopular rules, discipline).

3. To merge insights from people with different perspectives.

4. When you perceive no chance of satisfying your concerns.

5. When issues are more important to others than to you - to satisfy others and maintain cooperation.

6. To gain commitment by incorporating concerns into a consensus.

7. On issues vital to company welfare when you know you are right.

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MB0039 - Business Communication - 4 credits

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Assignment - Set 1 Marks 60
Note: Each Question carries 10 marks each

1. Briefly describe any situation in your own experience where the communication failed because the non-verbal behavior sent a negative message. Which aspect of non-verbal communication contributed to the failure? How would you correct this? (10 marks)

The following example illustrates an organizational barrier to communication. By the time the message is passed down from the Chief to the lower level Executives, it is distorted completely, so much so that the original message is interpreted differently by each level in the organization.
Memo from CEO to Manager: Today at 11 o’clock there will be a total eclipse of the sun. This is when the sun disappears behind the moon for 2 minutes. As this is something that cannot be seen every day, time will be allowed for employees to view the eclipse in the parking lot. Staff should meet in the lot at ten to eleven, when I will deliver a short speech introducing the eclipse, and giving some background information. Safety goggles will be made available at a small cost.
Memo from Manager to Department Head: Today at ten to eleven, all staff should meet in the car park. This will be followed by a total eclipse of the sun, which will appear for 2 minutes. For a moderate cost, they will be made safe with goggles. The CEO will deliver a short speech beforehand to give us all some information. This is not something that can be seen everyday.

2. What are the biggest barriers that prevent you from listening effectively? Explain how you could overcome these barriers. (10 marks)

3. List and briefly describe the five most important guidelines, in your opinion, to be followed when making oral business presentations. (10 marks).

4. You are a management trainee reporting to the Marketing Manager of an organization. You have been asked to go through business publications and summarize articles related to Branding. Explain the purpose of reading in this case and the type of reading that you will be required to do. (10 marks).

5. In your opinion, what are the five most common mistakes made during business meetings. Justify your answer. (10 marks)

6. Select any article from a business publication and prepare a summary of it in one fourth its size.. Write this in the form of a one page memo, addressed to your professor. Attach the original article with your assignment.(10 marks).

MB0040 – STATISTICS FOR MANAGEMENT- 4 Credits

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(Book ID: B1129)

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions

Q1. (a) ‘Statistics is the backbone of decision-making’. Comment.
(b) ‘Statistics is as good as the user’. Comment.

Answer:
a. Due to advanced communication network, rapid changes in consumer behaviour, varied expectations of variety of consumers and new market openings, modern managers have a difficult task of making quick and appropriate decisions. Therefore, there is a need for them to depend more upon quantitative techniques like mathematical models, statistics, operations research and econometrics.
Decision making is a key part of our day-to-day life. Even when we wish to purchase a television, we like to know the price, quality, durability, and maintainability of various brands and models before buying one. As you can see, in this scenario we are collecting data and making an optimum decision. In other words, we are using Statistics.
Again, suppose a company wishes to introduce a new product, it has to collect data on market potential, consumer likings, availability of raw materials, feasibility of producing the product. Hence, data collection is the back-bone of any decision making process.
Many organisations find themselves data-rich but poor in drawing information from it. Therefore, it is important to develop the ability to extract meaningful information from raw data to make better decisions. Statistics play an important role in this aspect.
Statistics is broadly divided into two main categories. Below Figure illustrates the two categories. The two categories of Statistics are descriptive statistics and inferential statistics.

2. Distinguish between the following with example.
(a) Inclusive and Exclusive limits.
(b) Continuous and discrete data.
(C) Qualitative and Quantitative data
(d) Class limits and class intervals.

3. In a management class of 100 students’ three languages are offered as an additional subject viz. Hindi, English and Kannada. There are 28 students taking Hindi, 26 taking Hindi and 16 taking English. There are 12 students taking both Hindi and English, 4 taking Hindi and English and 6 that are taking English and Kannada. In addition, we know that 2 students are taking all the three languages.

i) If a student is chosen randomly, what is the probability that he/she is not taking any of these three languages?
ii) If a student is chosen randomly, what is the probability that he/ she is taking exactly one language?

4. List down various measures of central tendency and explain the difference between them?

5. Define population and sampling unit for selecting a random sample in each of the following cases.

a) Hundred voters from a constituency
b) Twenty stocks of National Stock Exchange
c) Fifty account holders of State Bank of India
d) Twenty employees of Tata motors.
6. What is a confidence interval, and why it is useful? What is a confidence level?

MB0043 – Human Resource Management - 4 Credits

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(Book ID: B0909)
Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Discuss the factors affecting recruitment? [10 Marks]

Q.2 Right Time is a watch manufacturing company. It has hired 20 people recently for the company. They will be involved in manufacturing, assembling of watches. They will be using different machines and tools for this. What type of training is best for them. What may be the advantages and limitations of the training method? [10 Marks]

Q.3 Write a note on 360 degree appraisal method.[10 Marks]

Q.4 Given below is the HR policy glimpse of “ZoomVideo”, a multimedia company
1. It offers cash rewards for staff members
2. It promotes the culture of employee referral and encourages people to refer people they know, maybe their friends, ex. colleagues, batch mates and relatives.
3. It recognizes good performances and gives good titles and trphies to the people who perform well and also felicitates them in the Annual Day of the company.
Identify what all aspects does it take care of, based on different levels of Maslow’s Need Hierarchy ? [10 Marks]

Q.5 Describe the emerging employee empowerment practices. [10 Marks]

Q.6 Write a note on directive, permissive and participative type of leadership. [10 Marks]

MB0041- Financial & Management Accounting

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Assignment Set 1- (60 Marks)
  1. Accounting Principles are the rules based on which accounting takes place and these rules are universally accepted. Explain the principles of materiality and principles of full disclosure. Explain why these two principles are contradicting each other. Your answer should be substantiated with relevant examples.

  • Materiality principle: Accountants follow the materiality principle, which states that the requirements of any accounting principle may be ignored when there is no effect on the users of financial information. Certainly, tracking individual paper clips or pieces of paper is immaterial and excessively burdensome to any company's accounting department. Although there is no definitive measure of materiality, the accountant's judgment on such matters must be sound. Several thousand dollars may not be material to an entity such as General Motors, but that same figure is quite material to a small, family-owned business.
  • Full disclosure means to disclose all the details of a security problem which are known. It is a philosophy of security management completely opposed to the idea of security through obscurity. The concept of full disclosure is controversial, but not new; it has been an issue for locksmiths since the 19th century. Full disclosure requires that full details of security vulnerability are disclosed to the public, including details of the vulnerability and how to detect and exploit it. The theory behind full disclosure is that releasing vulnerability information results in quicker fixes and better security. Fixes are produced faster because vendors and authors are forced to respond in order to save face. Security is improved because the window of exposure, the amount of time the vulnerability is open to attack, is reduced. The full disclosure principle states that any future event that may or will occur, and that will have a material economic impact on the financial position of the business, should be disclosed to probable and potential readers of the statements. Such disclosures are most frequently made by footnotes. For example, a hotel should report the building of a new wing, or the future acquisition of another property. A restaurant facing a lawsuit from a customer who was injured by tripping over a frayed carpet edge should disclose the contingency of the lawsuit. Similarly, if accounting practices of the current financial statements were changed and differ from those previously reported, the changes should be disclosed. Changes from one period to the next that affect current and future business operations should be reported if possible. Changes of this nature include changes made to the method used to determine depreciation expense or to the method of inventory valuation; such changes would increase or decrease the value of ending inventory, cost of sales, gross margin, and net income or loss. All changes disclosed should indicate the dollar effects such disclosures have on financial statements.

2. Journalize the below transactions, prepare relevant ledger accounts and finally trial balance. . ( 6+6+3 = 15 Marks)
M/s Ventak Enterprise Pvt Ltd.


01.01.2009

Started business with cash Rs. 2,00,000 Goods Rs. 1,00,000 Furniture Rs. 50,000

01.01.2009

Opened Current Account with Rs. 1,00,000

02.01.2009

Placed an order with Ritik for the supply of goods of the list price of Rs. 1, 00, 00.In this connection, we paid 9% of the list price as an advance by cheque.

03.01.2009

Ritik supplied goods of the list price of Rs. 1, 00,000 less 12% trade discount. Packing and delivery charges Rs. 1,000.

04.01.2009

Purchased goods from Murali of the list price of Rs. 1,00,000 less 12% trade discount and paid him by cheque under a cash discount of 5%

05.01.2009

Received an order from Shyam for supply of goods of the list price of Rs. 1, 00,000 with an advance of 10% of list price.

06.01.2009

Supplied the above goods at 10% trade discount. Packing and delivery charges Rs. 1000.

07.01.2009

Goods costing Rs. 80,000 sold to Mr X at a profit of 20% on sales less 10% trade discount and 2% cash discount

08.01.2009

Goods (cost Rs. 3,000, Sales Price Rs. 4,000) taken away by the proprietor for his personal use.

09.01.2009

Shyam became insolvent and paid 80 paise in a rupee in full and final settlement

10.01.2009

Paid Ritik 80% on account.

11.01.2009

Goods (Cost Rs. 3,000 , Sales Price Rs. 4,000) stolen

12.01.2009

Paid Life Insurance Premium Rs. 1,000.

13.01.2009

Cash embezzled by an employee Rs. 1,000.

3. Explain any two types of errors that are disclosed by trial balance with examples and rectification entry.
Note - Avoid giving examples given in the self learning material. (10 marks) Nov 2010

4. Let us assume you have been recently appointed as Management Accountant of a small but upcoming firm. Your immediate supervisor has asked you to prepare certain financial ratios from the balance sheet of one of their clients M/s Vinod Enterprise.

Liabilities

Amount

Assets

Amount

Equity Share Capital

50000

Fixed assets

87500

8% Pref Share Capital

10000

Investments

25000

Reserve Fund

40000

Stock

30000

6% Debentures

20000

Sundry Debtors

13500

Sundry Creditors

30000

Bank Balance

7000

P & L account
Year 2000 - 1000
2001 - 20000

21000

Preliminary expenses

8000

Total

171000

Total

171000

The director intent to transfer a sum of Rs.5000 out of the current year’s profit to provision for tax. The financial ratios needed are:

a. Return on capital employed

b. Current ratio

c. Fixed assets to networth

d. Debt - Equity ratio

e. Return on owner’s capital. (10 Marks)

5. A friend of you has approached to help him out in setting his books of accounts in order. Unfortunately he is struck with difference in trial balance. Help him in redrafting the trial balance. (5 Marks)

Sl.no

Particulars

Dr

Cr

1

Stock on 31st Dec,2008

1,92,100

2

Capital

13,450

3

Cash in hand

1,400

4

Bank Overdraft

9,320

5

Sales

2,36,400

6

Purchases

106,400

7

Returns inward

13,400

8

Returns outward

2,960

9

Carriage outward

2,360

10

Carriage inward

14,260

11

Salaries

9,600

12

Wages

3,660

13

Sundry debtors

16,300

14

Sundry creditors

37,360

15

Stock on 1st Jan 2006

94,120

16

Land and building

15,000

17

Plant and machinery

20,900

18

Trade expenses

2,090

3,95,540

3,95,540

6. Explain the accounting treatment of bad debt and provision for doubtful debts with suitable example. (10 Marks)

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Masters of Business Administration- MBA Semester 1
MB0045 – Managerial Economics - 4 Credits
(Book ID: B1131) Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.

1. Explain what is price elasticity of demand and outline the determinants of price elasticity of demand with examples.

Price elasticity of demand (PED or Ed) is a measure used in economics to show the responsiveness, or HHelasticityHH, of the quantity demanded of a good or service to a change in its price. More precisely, it gives the percentage change in quantity demanded in response to a one percent change in price (holding constant all the other determinants of demand, such as income). It was devised by HHAlfred MarshallHH.
Price elasticities are almost always negative, although analysts tend to ignore the sign even though this can lead to ambiguity. Only goods which do not conform to the HHlaw of demandHH, such as HHVeblenHH and HHGiffen goodsHH, have a positive PED. In general, the demand for a good is said to be inelastic (or relatively inelastic) when the PED is less than one (in absolute value): that is, changes in price have a relatively small effect on the quantity of the good demanded. The demand for a good is said to be elastic (or relatively elastic) when its PED is greater than one (in absolute value): that is, changes in price have a relatively large effect on the quantity of a good demanded.
Revenue is maximised when price is set so that the PED is exactly one. The PED of a good can also be used to predict the HHincidence (or "burden") of a taxHH on that good. Various research methods are used to determine price elasticity, including HHtest marketsHH, analysis of historical sales data and HHconjoint analysisHH.

Definition

PED is a measure of responsiveness of the quantity of a good or service demanded to changes in its price.HH1HH The formula for the coefficient of price elasticity of demand for a good is:HH2HHHH3HHHH4

2. In the newspapers we read about mergers between companies in the same line of business. What are the economies of scale that can be availed of with mergers.

3. Discuss the features of monopolistic competition and the method of price determination in monopolistic competition.

4. If you were to buy a car, what are the factors that would affect the demand for your purchase.

5. When factors of production are combined to produce a particular level of output, what would be the effect on total product when all factors are kept fixed and only one factor is varied. For example, when the amount of land used for producing a particular crop is kept the same, and the other factors of production like labour, fertilisers, etc is increased.

6. A company wishes to project the production requirements of a particular product in the coming years. How will the company forecast the demand in the coming years, using the trend projection method

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