Summer/May 2012
Master of Business
Administration
Semester I
MB0039 – Business Communication
- 4 Credits
(Book ID: B1128)
Assignment
Set- 1 (60 Marks)
Note: Each
Question carries 10 marks. Answer all the questions.
Q1. Describe a situation that you experienced where
communication went wrong because the non-verbal behaviour sent conflicting
signals. Which aspect of non-verbal communication was responsible for the
communication failure? How would you rectify this?
Q2. Explain why Public Relations is an important part of
external business communication
Q3. Select a company of your choice in a sector that you
would like to work in. Imagine that you have to make a brief presentation on
this company to business school students. Develop – a) A general and specific
statement of purpose b) The key idea c) Your style of delivery.
Q4. Discuss the principles of business writing
Q5. Write a short note on the SQ3R technique of reading.
Q6. (a) List the importance of effective communication in
the workplace
(b) Explain the advantages of oral communication with the
help of suitable example.
Master of Business Administration
Semester I
MB0039 – Business Communication - 4 Credits
(Book ID: B1128)
Assignment
Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
Q1. Explain the purpose of keeping minutes of a meeting.
What goes into the contents of minutes of a meeting?
Q2. Prepare a brief notice to be put up on official notice
boards, informing employees of your organization about a newly introduced,
official bus service.
Q3. Write short notes on (a) Upward communication (b)
Downward communication (c) Horizontal communication
Q4. Go through business magazines and daily newspapers and
select a situation when a company was facing a crisis (e.g., Coke and Pepsi
pesticide controversy). How did the company communicate with its shareholders
and other stakeholders to overcome the crisis? Was the communication effective?
Q5. Discuss the different types of business reports
Q6. List the different steps involved in report preparation