MB0039 – Business Communication Assignment Summer / May 2012

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Summer/May 2012
Master of Business Administration
Semester I
MB0039 – Business Communication - 4 Credits
(Book ID: B1128)
Assignment
Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.

Q1. Describe a situation that you experienced where communication went wrong because the non-verbal behaviour sent conflicting signals. Which aspect of non-verbal communication was responsible for the communication failure? How would you rectify this?
Q2. Explain why Public Relations is an important part of external business communication
Q3. Select a company of your choice in a sector that you would like to work in. Imagine that you have to make a brief presentation on this company to business school students. Develop – a) A general and specific statement of purpose b) The key idea c) Your style of delivery.
Q4. Discuss the principles of business writing
Q5. Write a short note on the SQ3R technique of reading.
Q6. (a) List the importance of effective communication in the workplace
(b) Explain the advantages of oral communication with the help of suitable example.





Master of Business Administration
Semester I
MB0039 – Business Communication - 4 Credits
(Book ID: B1128)
Assignment
Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Explain the purpose of keeping minutes of a meeting. What goes into the contents of minutes of a meeting?
Q2. Prepare a brief notice to be put up on official notice boards, informing employees of your organization about a newly introduced, official bus service.
Q3. Write short notes on (a) Upward communication (b) Downward communication (c) Horizontal communication
Q4. Go through business magazines and daily newspapers and select a situation when a company was facing a crisis (e.g., Coke and Pepsi pesticide controversy). How did the company communicate with its shareholders and other stakeholders to overcome the crisis? Was the communication effective?
Q5. Discuss the different types of business reports
Q6. List the different steps involved in report preparation