A Project Report Layout for MBA

Posted by : Unknown | Thursday, October 4, 2012 | Published in



* Strategic marketing activity
[what is the effectiveness of the strategic marketing ?]

* marketing research activity
[what are the various marketing research carried out primary/secondary -- how it is utilized]

*market forecasting activity


*consumer behavior identification activity
[what are the various consumer research carried out primary/secondary -- how it is utilized in product develoment ?]

*organizational buyer behaviorindentification activity


*new product development activity
[ conduct a detailed study of how a new product is planned/developed --from concept to commercialization ?]

*new product commercialization activity
*test marketing activity
*product planning activity
*product pricing activity
*marketing strategy development activity
*market development activity
*marketing environments analysis actiivty

* marketing planning activity
[ conduct a detailed study of how market planning is carried /developed --from concept to results/ its effectiveness ?]

*market segmentation activity
*market targeting activity
*market positioning activity
*product marketing activity
*channel marketing activity
*marketing logistics development activity
*physical distribution planning activity

*marketing mix planning activity
[conduct a detailed study of how marketing mix planning is carried /developed --from concept to results/ its effectiveness ?]


*promotions plannings activity

*sales planning activity
[conduct a detailed study of how sales planning is carried /developed --from concept to results/ its effectiveness ?]


*publicity programming activity
*trade marketing activity
*online marketing activity
*direct marketing activity


*marketing communication activity
[ what are the various marketing communications used -its methods/ benefits/ impact on the business


*branding activity
[conduct a detailed study of how the organization develops its brand --from concept to results/ its effectiveness ?]


*advertising activity
*telemarketing activity

*marketing auditing activity
[conduct a detailed study of how marketing audit is carried /developed -- its effectiveness ?]