MBA Solved Assignments

Solved answer is ready for below assignment:

MBA Semester 3 Fall 2011 (August 2011)
MK0013 – Market Research (4 credits)
(Book ID: B1240) / ASSIGNMENT- Set 1 / Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

1. List the problems associated with marketing research.
2. Explain the role of Marketing research in “decision-making” process
3. Describe consumer research process in detail.
4. What is the importance of customer research?
5. Describe data-driven MDSS in detail.
6. List the functions of marketing information system.



Solved answer is ready for below assignment:

MBA Semester 3 Fall 2011 (August 2011)
MK0013 – Market Research (4 credits)
(Book ID: B1240) / ASSIGNMENT- Set 2 / Marks 60
Note: Each Question carries 10 marks. Answer all the questions.

1. Describe the relation between research design and marketing decision process.
2. What are the factors affecting cost of a warehouse? What are the various types of warehouses and their uses.
3. Explain research process Differentiate between Causal and Experimental design.
4. List the benefits and limitations of focus group interviews.
5. Explain latest techniques of qualitative research.
6. Explain multidimensional scaling.